Interesting Image
Richmond, VA  -  MARCH 24th, 2018
Host Hotel - Delta Marriott Downtown @ 555 E Canal St
Interesting Image


8 – 8.45 am : Registration and networking / Exhibitors
8.45 - 9 am : Yoga with Gabi Day
9 – 9.15 am : Conference kick-off  
9.15 – 10 am : Main Stage speaker – Kelly Lucente – Personal Branding
10.15 – 11 am : Breakouts

  • Starting a business (Stinson Mundy)                        PINK
  • Social Media (Sharvette Mitchell)                              PURPLE
  • Protection and Legacy (Sorana)                                 BLUE

11.15 – 12 pm : Main Stage speaker– Shan-Nel Simmons –Stay Golden w/ IRS 
12 – 1 pm
: Lunch – Sponsors @ tables, networking with Sponsors and Exhibitors   
1 – 1.45 pm
: Breakouts

  • Art of Connecting (Shanna Kabatznick)                    PINK
  • Customer Appreciation (Dianne Hentzen)               PURPLE
  • Sales Skills (Shelly Pereira)                                          BLUE

2 – 2.45 pm : Main Stage speaker– Sylvia Henderson –Idea Implementation
2.45 – 3 pm : Closing remarks
3 – 5 pm : COCKTAILS (cash bar) & NETWORKING with Exhibitors - all attendees
                        Portrait session available (percentage donated to UnBoundRVA)

*The agenda may have minor changes for times but it will follow this flow

 This conference is for you if...

  • Your business is not growing at the rate you want it to;
  • You've been struggling to figure out how to put systems in place;
  • You don't know how to take your business to the next level;
  • You have a side hustle that your would like to turn into a full-time business;
  • You've been thinking of starting your own business;
  • You want to be your own boss but have no idea where to start;
  • Your business is growing and your success is scary;
  • You want to learn from successful business women.
Non-profit partner
UnBoundRVA helps aspiring entrepreneurs and talented individuals from low income communities who are ready to change their life through small business ownership.

During their 18 month long program, the dedicated and supportive staff takes the class of fledgling entrepreneurs from idea to execution, launching an average of five new businesses each year.

Speakers and Topics



Power of 3: Image+Voice+Promise=Personal Brand
                                                            - Kelly Lucente
What do people say about you when you're not in the room? What would they say you are KNOWN for? Bring your computer or smart phone because you will be able to implement changes to your personal brand in real time. Don't miss this discussion to influence your brand perception.

Kelly is a 5-time CEO, author and brand strategist focused on helping small businesses differentiate themselves through strategic brand positioning. A 25+ year veteran in both marketing and sales, she has worked with well-known brands like RE/MAX, Pearle Vision, Rollerblade and the top 3 home builders in the nation. In her companies  Re-Tool Marketing™, a boutique branding agency, and Brand by Kelly™, her personal branding off-shoot, her focus is on growing strong brands that help attract the right customer, gain market share, and increase sales.

How to Stay Golden with the IRS
                                          - Shan-Nel D Simmons, EA MBA
If the IRS audited your returns and your business today, would you be in trouble? Learn some of the best ways you and your business can operate to prevent problems with the IRS.

Shan-Nel is an enrolled agent with over 15 years in accounting and tax experience. She was an IRS revenue agent who performed tax audits for individuals and small businesses, including rentals, sole proprietors, LLCs, partnerships, corporations, offshore disclosures, and fraud. She has a MBA in accounting and finance, a graduate degree in advanced accounting, and is a Quickbooks Online ProAdvisor. She owns and operates Nel’s Tax Help, LLC providing tax and accounting services.


What Next? Transform Your Ideas through Action
                                                              - Sylvia Henderson
Before you return to the "real world", discover what to do with all you have experienced to maximize your ROI (Return on Ideas), get focused, and integrate them into your life for income and impact.

Sylvia, Founder & CEO of Springboard Training based in the Washington DC area, brings over 30 years of corporate, association, & entrepreneur experience implementing ideas and moving employees & clients to realize results with theirs. She wrote the book on getting ideas out of your head & into action ("Hey, That's MY Idea!") and consults, speaks, hosts a cable TV show, & establishes Idea MindTeam masterminds for business owners and leaders throughout the country.
Gabi Day
Gabi Day
Yoga instructor
Gabi found yoga after serious chronic illness left her weak, stiff and emotionally exhausted. What started as physical therapy has transformed the way she lives her life. She is licensed through YogaWorks, and has also studied Ayurveda, the sister science of yoga. Gabi offers private lessons, working primarily with students who suffer from chronic pain, chronic illness, and injuries of all types. She is devoted to holistic wellness and natural living, and also recently started her own all-natural hair and skincare company, Bright Body.
Structure Your Business for Success
PINK                                              C. Stinson Mundy, Esq
The Legal Basics of Starting, Growing and Protecting Your Business 
Stinson is the founder of Linden Legal Strategies PLLC, an RVA based law firm focused on business development. She has spent her career mostly helping companies solve business problems. After earning her degree at the U of R School of Law, she started working at one of RVA’s preeminent boutique law firms, helping businesses of all sizes. In 2016 she founded Linden Legal Strategies with a distinctive approach of flat-rate pricing, opening the door to big-picture thinking, deeper relationships and genuine communication with clients. 

The Art of Connecting - Build Lasting Relationships
PINK                                                - Shanna Kabatznick
We (women) have a desire to connect and build lasting relationships. It all begins with the mindset of connecting over networking and implementing the WOW approach (connecting easily and powerfully with others) will do just that. 

Born in Quito, Ecuador to a Jewish American father and Spanish Catholic mother, Shanna moved to the US to attend college. A successful business leader, professional speaker, coach and trainer with over 20 years’ experience in the financial industry, Shanna has dedicated her career to empowering women to achieve their financial health and freedom. She is a sought-after speaker and author on topics of interest affecting women such as diversity, small business growth strategy, and women and money.
Accelerate Your Exposure
PURPLE                                           Sharvette Mitchell

Be active on Social Media and treat Social Media like a viable part of your marketing plan. Accelerate your Social Media exposure to attract more clients and generate more revenue.

Sharvette is a graduate of VCU with a BS in Marketing. After 25 years experience in corporate America in the field of training and development and consumer compliance, she provides web design services for female entrepreneurs so they can generate revenue with an amazing online brand. Sharvette is a Coach & Trainer and conducts personal and group training, and seminars with emphasis on the use of social networking sites, branding and online marketing tools.

Don't Chase New Clients, Keep Your Existing Ones 
PURPLE                                             - Dianne Hentzen
Optimize your client retention and maximize your referral potential through Client Appreciation. Did you know that it costs 6-7 times more to acquire a new customer than to keep an existing one and yet 66% of customers go away because they simply don't feel appreciated?
As the founder of Caring Touch Concierge, Dianne enjoys translating thoughtfulness into B2B client appreciation. She adds the personal touches that set her clients apart from their competition. Dianne provides fun and memorable expressions of gratitude to strengthen long term business relationships.
Find Your Financial Serenity through Your Business
 BLUE                                                - Sorana Blackfoot
How do you keep more of the money you make and why it is important to be protected in case the unexpected happens; find peace of mind with proper planning.
Sorana is an investment adviser working with business women. She is passionate about guiding women on their path to financial serenity by teaching them to create, preserve and transfer their wealth. With over 10 years' experience in the financial industry, she knows that innocence is not bliss when it comes to your money. Sorana is a best-selling author of 2 books: "Goal For It!" and "Remarkable Results". Her personal money story will be published on 1/22/2018 -"New World, New Dreams". 

Unlock the Secrets to Increase Your Sales Skills 
BLUE                                                               - Shelly Pereira
Do you wonder why your prospect says “no” instead of “yes”? What if you could skip the no’s and go straight to yes and close more sales faster? Learn the B.A.N.K.™ personality system and how to build powerful connections, sell with confidence and have authentic sales conversations.

Shelly is the President of Verance Consulting, and business owners hire her to solve their sales challenges and transform their business. She is an award-winning salesperson who sold over $35 million during her 25-year sales career in the printing industry. Shelly is a CTA Certified Coach, Licensed and Certified B.A.N.K.™ Sales Trainer and a Certified Hatchbuck Partner. She graduated from Marshall University with a bachelor’s degree in business.
Un-Broke Women LLC, Richmond VA, 2017